MEDIA INTERVIEWING

·A series of one-on-one, private sessions or half to full day intensive workshops.

·Special emphasis on: having an agenda, staying on offense and being a proactive communicator.

·Designed for clients with a range of experience: from those who have never been interviewed to others who are veterans, seeking enhanced skills.

 

Among the media interviewing skills we teach:

 ·An understanding of how the news media target stories, collect information, and produce final coverage.

·Quick development of key themes and message points,

memorably phrased.

·Attaining personal relaxation and composure.

·Elimination of distracting verbal and non-verbal mannerisms.

·Anticipating and rehearsing for difficult questions

·Giving concise, quotable responses.

·Dynamic use of eyes, face, voice and body: animation and expressiveness.

·Appropriate emotional projection: matching mood and meaning.

·Coping with “guerrilla journalism tactics”: surprises, shocks and tricks used by reporters.

·Analysis of the attitudes and interest of journalists and the public.

·Appropriate dress and grooming.

        

OPTIONS FOR ANY TRAINING PROGRAM

 ·Special arrangements can be made for small groups and workshops.

·Training can include a blend of skill-building such as public
speaking, media interviewing, motivating others, interpersonal relations, and negotiation.

·On site training is available if a sufficient number of people from one organization are being trained or if a client is willing to pay a premium.

·Fees for seminars, workshops or other special training are based on the scope of the assignment.

 

OUR EXPERTISE

We conduct training for leaders in business, politics, news and entertainment--four endeavors that strongly influence economies and cultures worldwide. Our experience includes seven presidential campaigns in the U.S. and abroad, consulting for news anchors and on-air talent at major
television networks, and work with corporate executives in more than 50 different lines of business.


Training Programs

- 286 Madison Avenue, Suite 907, New York NY 10017 - P: 212-685-8157 - F: 212-696-9618 - E: jon@jonkraushar.com -

COMMUNICATION & LEADERSHIP
·Usually either six 2-hour or four 3-hour private sessions: one-on-one with Jon Kraushar, lead trainer.
·Note: length and design of programs can be customized to meet individual needs.
·Conducted in our New York studio.
·Complete confidentiality.

·Sessions are normally spaced 4-6 weeks apart to allow practice and practical application.

·“10,000-mile check-up” session at no added cost at the end of any individual program, to monitor progress.

·A specially-designed final report summarizes key observations and recommendations and actively involves the client in future personal growth and development.

·Clients are free to call us for occasional brief advice when their course ends, at no fee.

·Contact us for a current quote on the cost of the training. 

 

The training integrates style and substance.

Among the skills we teach are:

·Control of nervousness and fear before and during presentations.

·Message development: the fastest way to prepare extemporaneous or formal remarks.

·Dynamic gestures, confident posture and other non-verbal signals relating to a commanding presence.

·The art of listening. This crucially influences success in every aspect of communication, including managing, negotiating and handling question and answer sessions, particularly from skeptical or hostile audiences.

·Interpersonal effectiveness: working well with others.

·Timing: pacing, pausing and succinct verbal delivery.

 

Techniques our clients learn include:

·Analysis of audience attitudes and needs.

·Eye contact, vocal variety and other aspects of effective delivery.

·Organization, research and writing of speeches.

·Control of special environments, such as television.

·Active listening as a means of communicating involvement. 

·Conflict resolution and “the psychology of persuasion”.

·Negotiation strategies and tactics.

 

Practical Training Exercises

These skills and others are developed using individually-crafted videotaped exercises that simulate the communications situations‑‑including stress situations--that challenge and constantly face people in leadership positions.